Whether your business is new and small or established and large, your branding efforts play a big role in its success. Window branding is an excellent way to ensure that your company, its name, slogan and culture become well known with the community and your target market. Both retailers and corporate offices or agencies can benefit from window branding. Window branding can even help you stand out from the competition.
Here are the ways in which window branding can benefit your business:
It’s a cost-effective way to advertise the business.
Window branding won’t cost an arm and a leg, even with an eye-catching design and targeted messaging. The decals used for window branding are easily created and can be custom-designed at a fraction of the price of other types of advertising.
The services or products offered by your business are easily advertised to all passersby.
It can build your brand through recognition.
If you are looking to build your brand, especially if you are a small business, you need to create a bit of hype around your company. Window branding can do just that if you have the decals designed in an interesting and eye-catching way. You could become the talk of the town which provides you with invaluable brand recognition.
Window branding is a real sales tool.
Because window branding is a non-permanent solution it can be used to promote long-running specials and when the specials are over the decals can be replaced with either a new special offer or more branding. By advertising your specials through your window branding you can increase your foot traffic.
It enhances privacy but allows for natural lighting.
Window branding can create privacy, without blocking out natural light. In most companies, the culture is to consider the wellbeing of your employees. Maximising the natural lighting in your company’s workspace will enhance a feeling of wellbeing in your staff and heighten productivity levels. By using window branding you can customise your privacy without blocking out any of the natural lighting, as would happen if you used blinds or curtains to attend to your privacy needs.
It can give your workspace a holistic design look and feel.
The window branding and design you use for your outward facing windows, you can further mimic throughout your interior. Glass is a popular building material and often used for structural design purposes on the inside of a building. You can place window branding on the inside of your office too to motivate your staff and enthuse your visiting clients.
If you would like to find out more about how to incorporate window branding then please consider our free downloadable guide called ‘Office Design and Corporate Branding Guide’. This guide will aid you in deciding how to make your office most attractive and how to create a work environment that motivates your staff.Alternatively you can contact us directly for a consultation to discuss your specific design and privacy needs.
